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Bob Iger was welcomed again by Disney as CEO in an attempt to regain thrive

21 Nov,2022
Bob Iger was welcomed again by Disney as CEO in an attempt to regain thrive

Walt Disney is welcoming back Bob Iger as an CEO post his retirement months ago who served as Chief Executive earlier for 15 years, this unexpected re-join took place amid Disney’s efforts to reinforce investors trust and gains for its streaming media unit that saw losses.

Disney announced that Iger will be in charge of the Chief Executive Officer position for 2 years starting from today, meaning the departure of Bob Chapek who filled this position for almost 2 years since 2020 when Covid emerged and the pandemic period kicked off.

Disney shares have seen an edge during the Premarket U.S. trading by 8.2% at $99.30.

Disney’s earning report failed investors’ expectations this month, which demonstrated ascended losses for Disney+ that is part of the streaing media unit. Shares reached the lowest level in 20 years following the Q4 earnings.

The streaming marked an average of $1.5 billion losses in the quarter, exceeding  double the losses of the previous year .

Analysts forecast that an old expert intervention like Bob Iger is much needed at the moment.

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